Halliburton

Product Design  •  User Research  •  Responsive web application

 

Halliburton's customer-facing platform, Insite Mobile Web, is in a current state of confusion and clutter. In order to help identify user needs, we embarked on a journey and interviewed several key stakeholders/subject matter experts to map workflows, identify pain points and inefficiencies, assess current products, and build contextual understanding around their goals.

After conducting 6 weeks of research, we took our findings to produce clickable prototypes for two specific users (Drilling Engineer and Geologist) to solidify our results into an actionable design.

Created at Fjord | Product Design - Annie Lin & Heather Brien | UX Design - Alyssa Peters | Content Design - PJ Rogalski

 
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The challenge

Map the user’s journey to scale down overly conflated components and create a product that utilizes real-time data, surfaces meaningful insights, and creates seamless communication / collaboration between Halliburton and its customers on key decisions.

The deliverables

Create a prototype that communicates the future vision of customer engagement around real-time data and insights with a focus on Geologists and Drilling Engineers.

 

The Solutions

 

Make the data work for you

Provides users with an aggregated view of data across multiple jobs to enable a quick and efficient understanding of job activity.

 
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collaborate & share your voice

Facilitate discussion between colleagues to foster transparency and proactive work flows. 

 
 

Your Workspace, their results

Customizable dashboards enable users to define the data points necessary to best perform their jobs. Shared dashboards allow universal views for all essential parties.  

 
 

The Process

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Research fuels insights

Over 712 minutes of interviews were recorded consisting of 7 stakeholders, 5 user proxies, and 4 subject matter experts. The goals of these interviews were to gain a better understanding of the user environment, motivations, needs, and goals.

 
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User Mindsets

User mindsets were developed to better identify the changing goals as users move from one step of the process to another.

Director

•    Participates in feedback to improve tools
•    Works to stay up-to-date on the newest software

Observer

•    Digital software is less trustworthy than analog or manual tools.
•    Seeks sign off on all actions to play it safe

Interpreter

•    Following process is the best way to avoid problems.
•    Reports are for mostly for the paper trail.

Developer

•    Over reliance on experience leads to dangerous shortcuts.
•    Creates and shares workarounds for faster / simpler /smarter process.

Clickable Prototypes

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