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Torchy's Tacos

 

Torchy's Tacos

Campaigns  •  Branding  •  Illustration  •  Marketing Strategy

Brief

Tie the summer campaign under a cohesive brand identity and increase social awareness.

Created at Tilted Chair Creative

ClientTorchy's Tacos
Art Director & IllustratorAnnie Lin

SOME LIKE IT HOT

Designs and illustrations for Torchy's Some Like it Hot Month. The iconic spicy head was displayed in stores and a unique press release package distributed to various news outlets.

The campaign resulted in a whopping 26% increase in brand interaction on social media. 

 

PRESS RELEASE PROMOTIONAL ART

IN-STORE COLLATERAL

TACO OF THE MONTH

LIL' REJECTS

Designs that were in the pool but didn't make the cut for the final design of Taco of the Month