Visual Design • UX Design
Create an e-commerce store that won't alienate People's target audience and is reminiscent of the magazine's design aesthetics.
Concept mobile newsletter campaigns to correspond with seasonal magazine sales.
Direct and design photography assets surrounding the launch of a collaborated product.
Client - People Magazine
Art Director & UI Designer - Annie Lin
Photographer - Hua Liu
Created at Tilted Chair Creative
SHOP YOUR CELEB FAVES
People Magazine came to us with the task of designing their first ever online shop. Taking in their current competitors and associated brands, we created a website that would best suit their current readers and provide an outlet to purchase products curated by the People editors.
USER-FRIENDLY ONLINE SHOPPING
Each step of the shopping process is familiar and comfortable to walk through,. The style of the site reflects People Magazine's revamped web identity with clean lines and bright colors.
PROMOTIONAL SHOP PHOTOGRAPHY
Since online stores rely so heavily on great product photography, the banners really need to sell it the audience. We shot these items in our studio, creating a lifestyle feel that many of People Magazine's readers can relate to.